KiraCaban.
Most startups struggle to get noticed, not because they lack great ideas or products, but because they don’t know how to cut through the noise and tell their story.
I help founders and startup teams turn PR into a growth engine by showing them how to build credibility, increase visibility, and shape perception from day one.
I speak the language of high-growth startups because I’ve been in the trenches, helping early- and growth-stage companies punch above their weight with strategic, data-driven communications. My talks are clear, actionable, and rooted in what actually works, because visibility shouldn’t be a guessing game or a nice-to-have.
If you're ready to go from unknown to unforgettable, I’ll show you how.
About Kira.
If you’ve ever wondered how some startups seem to be everywhere - on the news, on panels, in every investor’s inbox - it’s probably because someone like Kira was behind the scenes.
A communications strategist with over 15 years of experience, Kira has helped mission-driven startups go from obscurity to acquisition by using one of the most overlooked growth levers in early-stage business: smart, strategic Public Relations. From AI to healthcare to labor marketplaces, her work has landed regular coverage in CBS News, the Wall Street Journal, TIME, Bloomberg, NBC News and top-tier trade media, changing not just how companies are perceived, but how they grow.
She helps startups punch above their weight with data-driven storytelling, bold thought leadership, and real traction, not vanity metrics. In 2025, she was named a finalist for PR Daily’s Media Relations Professional of the Year and recognized by PR News as one of the Top Women in PR - a testament to the impact and influence of her work.
She’s been the comms voice behind some of the fastest-growing startups in the country and knows how to translate strategy into action that early teams can actually execute.
On stage, Kira brings energy, candor, and clarity. Off stage, she’s a beach-chasing, workout and nutrition enthusiast, and a lifelong news junkie who often thinks in headlines.
Kira's Talks.
If you're ready to go from unknown to unforgettable, I’ll show you how.
PR that builds traction: How founders can use media to accelerate growth from day one
Most startups wait too long to invest in PR and miss valuable opportunities to build credibility, attract investors, and fuel growth. In this actionable session, communications expert Kira Caban breaks down how founders can start building their PR foundation early, even with limited resources. You’ll learn what reporters actually care about, how to craft a narrative that gets attention, and how to create the kind of visibility that grows with your business.
Whether you're pre-seed or scaling, you’ll walk away with clear, practical steps to position your startup for long-term visibility and success.
From hustle to headlines: Building a scalable PR engine for growth-stage startups
As startups scale, so does the need for visibility. But many comms teams struggle to move beyond one-off wins to a repeatable, scalable PR function that truly supports growth. In this session, Kira Caban, a PR leader for some of the country's fastest growing startups, shares how communications professionals can build the systems, messaging, and media relationships that drive credibility, visibility, and growth.
Attendees will leave with a framework for laying the groundwork now that will position their brand for sustained traction as the company grows.
The PR growth formula: How to build visibility that attracts customers, talent & capital
PR isn’t just about getting in the news — it’s about building trust, attracting opportunity, and creating leverage for growth. In this high-impact session, PR expert Kira Caban shares a simple, actionable framework any founder or leader can use to create a PR strategy that supports their business goals at every stage of growth.
You’ll learn how to identify your unique story angles, pitch reporters more effectively, and turn early wins into long-term media momentum - whether you’re just launching or scaling fast.
"Kira was able to create a PR machine at Instawork, relying on thought leadership on economic research and labor trends to generate significant media coverage all with a lean team and no agencies. If I were to build a marketing team from scratch, Kira would be my first choice on the strategic communications side!"
Robert Ting, Chief Marketing Officer
Let's Connect.
If you’ve ever wondered how some startups seem to be everywhere - on the news, on panels, in every investor’s inbox - it’s probably because someone like Kira was behind the scenes.